OfficeSpace Software: 57% increase in website conversion rate and a companywide copy overhaul

The challenge
“Our team needs a copywriter. Can you help?” That was OfficeSpace’s original mandate when they hired my SEO content agency’s services. But during the four years that we worked together, OfficeSpace—an all-in-one workplace management platform—went from “startup” to “grown up.” The company tripled in size, took on investors, and survived a global pandemic that changed global workplace culture forever.

As OfficeSpace’s senior copywriter, I delivered strategy and copy to help the company navigate every inflection point. The result? A huge increase in website conversion rates, an uptick in content production, and an impactful website rebrand.

→ Increased website conversion rate by 57% with prospect-focused web copy, A/B testing, consumer data, and customer research

→ Implemented systems and tools (Clearscope, Semrush, Asana, ChatGPT) to 12x weekly copy production and develop the company’s case study library

→ Turned OfficeSpace’s leadership team into thought-leaders via ghostwritten content (blog, social, webinar, press, partnerships)

→ Rewrote the company’s entire website from the ground up as part of a companywide brand overhaul

→ Worked with all departments to turn complex themes into accessible copy for every need and format: Marketing, Internal Comms, PR, Partnerships, UX/UI, Webinars, Social, Guides, Case Studies, and more.