Interview: Andrew Wilkinson

Interview: Andrew Wilkinson

Andrew Wilkinson’s career is an extraordinary manifestation of the adage “fake it ‘til you make it.”

When he first started out as a freelance designer, Wilkinson—a teenager at the time—masqueraded as the head of a large agency, cold called prospects, and booked $15,000 of work in his first month of operation.

Today, his company MetaLab has evolved into a true, large agency, known for building easy-to-use products for the likes of Slack, Google, Disney, Apple, and Uber. With a string of additional companies to his name, including Flow, Pixel Union, and Designer News, Wilkinson is firmly established as a respected voice within the modern entrepreneurial movement.