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I’m a seasoned AI content marketer and senior copywriter who uses well-crafted content to make SaaS companies grow.

Which means I can help you generate qualified traffic, paying customers, and recurring revenue for your brand.

Check out the results I’ve delivered for other SaaS companies below.

If you’d like work together on a project, shoot me an email here.


[HAPPY CLIENTS]

SaaS brands I’ve helped in the past



[CASE STUDY]

Bench Accounting: Turning a brand-new SaaS into an SEO juggernaut


The challenge
Bench provides online bookkeeping services and dedicated human bookkeepers to small business owners (B2C) and accounting firms (B2B). But when I started at the company, Bench was brand new and had zero market share.

As Bench’s content marketer, senior copywriter, and, eventually, content lead, I leveraged content and SEO to build a recurring audience, drive qualified leads, foster growth partnerships, and establish the Bench brand as a go-to name in a number of key target verticals.


Results
→ Drove pipeline and qualified leads with product-led, demand-focused content through all stages of the customer journey

→ Grew blog to 1 million+ uniques (227% non-brand traffic increase YOY)

→ Outranked Wikipedia and IRS.gov for highly competitive transactional keywords

→ Led a team of 10+ writers and built systems to produce compelling copy and content at scale for all areas of the company

→ Collaborated with Leadership, Product, Sales, and Biz Dev to conduct customer research and translate complex accounting topics into accessible prospect-facing content


Samples



[CASE STUDY]

OfficeSpace Software: 57% increase in website conversion rate and a companywide copy overhaul


The challenge
“Our team needs a copywriter. Can you help?” That was OfficeSpace’s original mandate when they hired my SEO content agency’s services. But during the four years that we worked together, OfficeSpace—an all-in-one workplace management platform—went from “startup” to “grown up.” The company tripled in size, took on investors, and survived a global pandemic that changed global workplace culture forever.

As OfficeSpace’s senior copywriter, I delivered strategy and copy to help the company navigate every inflection point. The result? A huge increase in website conversion rates, an uptick in content production, and an impactful website rebrand.


Results
→ Increased website conversion rate by 57% with prospect-focused web copy, A/B testing, consumer data, and customer research

→ Implemented systems and tools (Clearscope, Semrush, Asana, ChatGPT) to 12x weekly copy production and develop the company’s case study library

→ Turned OfficeSpace’s leadership team into thought-leaders via ghostwritten content (blog, social, webinar, press, partnerships)

→ Rewrote the company’s entire website from the ground up as part of a companywide brand overhaul

→ Worked with all departments to turn complex themes into accessible copy for every need and format: Marketing, Internal Comms, PR, Partnerships, UX/UI, Webinars, Social, Guides, Case Studies, and more.


Samples



Let’s chat

Sound like I’m the right fit for your next project?

Get in touch via email or book a quick project chat.



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